From the NFL Superbowl Slimetime show to Bikini Bottom as a Senior Designer I worked with billion dollar properties for three years on a small but mighty in-house team.
Teenage Mutant Ninja Turtles
Using the vertical and horizontal Key Art (shown to the left) I made all the assets for every Download To Own (DTO) platform that offers Nickelodeon content. This includes Amazon, Apple iTunes, Apple TV, Google Play, Verizon, VUDU and Xbox. Building visual assets to pair seamlessly with the platform’s UI while showing the best side of the Nickelodeon content.
PM: Angela Gianforcaro, GM: Dainara Delija, Sr AD: Kat Cheban, VP Nick Brand Design: Sandy Goijburg
Transformers Earthspark Release campaign
I was lucky enough to work on the majority of the digital marketing assets for the Transformers Earthspark release. The assets spanned DTO (Download to own), VOD (Video On Demand, Gracenote, Skybox, Youtube TV Promos and assets for the Nick.com site itself. It gives a good overview of the scope of work for a new property release.
PM: Lea Sheloush, GM: Dainara Delija, Sr AD: Kat Cheban, VP Nick Brand Design: Sandy Goijburg
Kid’s Choice Awards 2024 NICK.COM Carousel Button
Building a unique button for the Nick.com hompage. Condensing the visual language of this year’s campaign into a small circular button that is legible and faithful to the brand guidelines and styleguide for this year’s show.
GM: Sondra K. Smith, Sr AD: Alice Anda, VP Nick Brand Design: Sandy Goijburg
The Twisted Timeline of Sammy & Raj Retouching for DTO
Often my retouching and illustration skills in demand during the course of a project at Nickelodeon. For example, painting in a tricky background extension for particularly wide or tall assets like this Key Art for The Twisted Timeline of Sammy & Raj was needed before building the assets for the DTO platforms.
PM: Angela Gianforcaro, GM: Dainara Delija, Sr AD: Kat Cheban, VP Nick Brand Design: Sandy Goijburg
Monster High: The Movie Album Art and Spotify Ads
New content often is accompanied by the release of soundtracks and digital display assets as part of the marketing strategy. Monster High: The Movie is a good example of when I was making digital assets for the property alongside digital advertising materials for the campaign promoting the release.
PM: Lea Sheloush, GM: Dainara Delija, Sr AD: Kat Cheban, VP Nick Brand Design: Sandy Goijburg
Working as a graphic designer making key art and developing branding for live entertainment properties at a full service advertising agency in NYC. On Broadway, Off Broadway and beyond.
From playbills to billboards the buzz good art can generate for a show is undeniable. Building brand recognition for existing properties or completely new art for shows trying to break into the market it was always full of colorful characters and people with a passion for the theatre.
Branding design and illustration come together for many of my freelance projects. Helping clients build a unique and memorable voice and character driven brand recognition.
LITTLE PRESS Coffee
Tasked with making a logo using existing typography and the yellow bean motifs I wanted to bring character to this playful brand. The illustrations for the brand library and the character for the logo/label captured the energy after your first cup (or three) and the grain of the grounds.
Sketches
Submitted ideas for the circular logo. It should work as both a standalone mark and a packaging element for the tops of jars containing the freshly roasted beans.
We arrived at an illustrated brand style, along with a library of icons for brewing instructions using various coffee-making tools.
Editorial design by Viktors Mihalevs, Copy by Dylan Bissonette
LE MANOLIS Hotel WINE BAR
An incredible collaboration with Nataly Lee, creative director at Saat Studios, in Phnom Penh for a Wine Bar in a classic French Colonial hotel.
Mood Board and Reference
Nataly sent amazing reference for the project. A combination of vintage stamps, classic matchbook art, style reference for the drawing of the building and the building itself. From this reference I was able to develop my first sketches.
Sketches
Final LogoS
Color and Typesetting by Nataly Lee, Hand Lettering by The Daily Pencil
Roll Out
Once the logo was approved we were able to roll out the look for an assortment of merchandise and collateral.
Layout and Typography by Nataly Lee of Saat Studios
Homespun Honey Label
Nestled in the Oakland Hills of the Bay Area a small farm has local honey for sale. Developing a label and logo for the honey business was a sweet gig.
Sketches
