BRANDING — THE DAILY PENCIL

Little Press Coffee Roasting

Photo by Viktors Mihalevs

A character logo and brewing instructions for a small delicious coffee roaster based in Chicago. We developed a series of coffee related illustrations for their Risograph Brewing Instructions Cheat Sheet and their jar packaging.

Bean Character Logo Development

Sketches

Submitted concepts for the circular logo. This needed to function both as a stand alone mark and as a packaging element for the top of the jars containing the freshly roasted beans.

Illustrations for Brewing Cheat Sheet

Each coffee brewing apparatus is activated and given character.

Finished Cheat Sheet

Editorial design by Viktors Mihalevs, Copy by Dylan Bissonette

LE MANOLIS

An incredible collaboration with Nataly Lee, creative director at Saat Studios, in Phnom Penh for a Wine Bar in a classic French Colonial hotel. The whole building is being revived to it’s former glory in the capital city of Cambodia. The goal was to nod to the charm and history in a way that was fresh but still classic.

Mood Board and Reference

Nataly sent amazing reference for the project. A combination of vintage stamps, classic matchbook art, style reference for the drawing of the building and the building itself. From this reference I was able to develop my first sketches.

Sketches

Primary focus was the development of a holding device for the drawing and typography, and the motifs and visual language to convey the right feeling for the space. Some type exploration and some compositional blocking for the set type allowed for easy visualization in this stage.

Final Logos for Client Approval

*Color and Typesetting* by Nataly Lee, Hand Lettering by The Daily Pencil

Roll Out

Once the logo was approved we were able to roll out the look for an assortment of merchandise and collateral.

Layout and Typography by Nataly Lee of Saat Studios

Homespun Honey Label & Logo

Nestled in the Oakland Hills of the Bay Area a small farm has local honey for sale. Developing a label and logo for the Honey business was a sweet gig.